Ei(s)bären eggs

The German Hartmann customer Löwendorfer Geflügelhof and the world famous ice hockey team Eisbären Berlin are teaming up to unite their power in a promotion campaign, in an unprecedented way, creating a win-win-win situation for themselves and Hartmann Packaging.

Löwendorfer Geflügelhof & Eisbären Berlin – a match made in Heaven

The original idea came from Operations and Sales Manager Uwe Engelmann. It was first mooted in January 2020, but the Covid pandemic forced them to put their plans on ice, for a couple of years. But from September 2023, they restarted their idea. A partner licence agreement was drawn up (initially for 12 months) and now Ei(s)bären 10-egg boxes are available in selected stores - with two more top-secret products already in the pipeline. For all non-German speakers: here is a funny play on words. Ei means egg in German and the polar bears have thus become the egg bears Ei(s)bären.

How does the promo work?

Once you’ve bought a box of the 10 Ei(s)bären, you can peel off the label to reveal a QR code underneath.

When you scan this QR code with your smartphone, it opens on a promo page on the Eisbären Berlin website, which will give you a 10% discount off their merchandise — redeemable in the online shop, in the team store, or directly in the stadium.

This offer comes courtesy of the exciting partnership between Löwendorfer Geflügelhof and Eisbären Berlin, and the eggs are only available regionally at Kaufland in Berlin, in the surrounding areas of Dallgow-Döberitz, at NETTO Supermarket in Eiche and EDEKA Berlin-Brandenburg. However, discussions continue with other retailers with a view to rolling out into more shopping centres.