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Lidl leads the way

Lidl leads the way

Plus View™ brings visibility, protection and sustainability to Germany’s egg shelves.

Published 03 July 2024

Lidl Germany is first to launch Hartmann’s Plus View™ carton for coloured and boiled eggs. With its unique window design, it replaces plastic, offers strong protection and maximizes branding space. A win for sustainability, shelf appeal and shoppers. Read the full story below.

Thanks to a great partnership between Lidl – one of the leading food retailers in Germany and Europe – and our German customer Eierhof Hennes in Euskirchen, Germany – Hartmann has succeeded in making the latest product innovation Plus View™ ready for the market.

Plus View™ was developed to show coloured and hard-boiled eggs – an egg specialty found mainly in Germany, Austria and Switzerland – at their best. Previously, these eggs were packed in plastic egg cartons to attract consumers to the egg shelf with their bright colour.

Plus View™ is now the only moulded fibre-based egg carton in the world where your eggs are visible from the top and front. The unique and revolutionary packaging design of our Plus View™ fits perfect to today's modern eco-conscious consumers demand of eco-friendly products.

The design of Plus View™ prioritizes branding opportunities

With ample labeling space on both the front and back, it provides optimal branding potential. This balanced packaging solution perfectly combines standout visibility with extensive marketing space, offering everything consumers and brands desire in a single, innovative package.

With its latest Plus ViewTM egg carton, Hartmann is helping us at Lidl to come a little closer to one of our most important sustainability goals, as all own-brand plastic packaging is to be recyclable by 2025.

Alexander Altvater, Purchasing Manager Food Assortment at LIDL Germany

Well-known Hartmann quality for an outstanding performance on the packing lines

The Plus View™ retains all the key benefits of our innovative Plus Pack™, including its compatibility with high-speed packing machines, exceptional stackability, and advanced closure technology.

Plus View™ not only offers robust protection as you know it from our traditional Plus Packs™. It also protects your eggs four times better than the previously used plastic packaging, which has been proven by a transport test, a drop test and an inclination test by the Danish Teknologisk institute.

As one of the largest and most modern dyeing plants in Europe with an hourly output of around 100.000 coloured and boiled eggs, we can confirm that the new Plus View™ egg carton runs perfectly on our various packing lines. We are happy to help Hartmann to develop this sustainable solution for coloured and boiled eggs.

Daniel Morr, Associate Head of Sales at Eierhof Hennes

Plus View™ - the future is now!

Don't miss out on this revolution in egg packaging – choose Hartmann's Plus View™ for your colored and boiled eggs and step into the future of sustainable and effective packaging solutions. Click here for more details about Plus View™.

About Eierhof Hennes

Founded in 1954 in Euskirchen, Germany, Eierhof Hennes is a family business that is as tradition-conscious as it is innovative. Hermann-Josef and Karl-Heinz Hennes have been at the helm of the company since 1989. Thanks to constant growth, it is now one of the most modern packing centres in Germany.

Every day, the freshly laid eggs are collected on the farms, checked and sorted by weight class. Seamless controls from feed quality to the fresh egg ensure the highest possible quality. With an hourly output of over 100,000 boiled coloured eggs, Eierhof Hennes is now one of the largest and most modern dyeing plants in Europe. From the egg product plant "Best Eiprodukte" in Saarland, they supply leading bakeries, manufacturers of pasta and convenience products and spirits with liquid egg products.

Eierhof Hennes >

About Lidl

As part of the Schwarz Group, based in Neckarsulm, the food retailer Lidl is one of the leading food retail groups in Germany and Europe. Lidl currently operates over 12,200 shops in 31 countries worldwide. In Germany, around 100,000 employees in over 3,250 shops, 39 regional companies and administrative centres ensure customer satisfaction.

Dynamism in daily implementation, performance in results and fairness in dealing with each other characterize working at Lidl. At the same time, Lidl assumes responsibility for society and the environment.

Lidl in Germany achieved a turnover of 27 billion euros in the 2022 financial year.

Lidl >