Findings from GfK (Gesellschaft für Konsumforschung) studies into consumer packaging preferences reveal big differences between Europe and the US. But in both markets, there are clear business opportunities for egg producers, marketers and retailers.
The GfK study in Europe
13,000 people across 13 countries took part. 80% prefer moulded fibre to plastic packaging.
Opportunities in Europe
On average, 80% of consumers prefer moulded fibre to plastic egg packaging. This huge number suggests retailers have carte blanche to go ahead and eliminate plastic egg cartons from their inventory. The same goes for egg producers and marketers who can now use the latest consumer preferences to optimise their product ranges.
The GfK study in the US
56% of the 1,000 respondents in New York prefer moulded fibre / cardboard to plastic packaging. 50% of the 1,000 respondents in Texas prefer moulded fibre / cardboard to plastic packaging.
Opportunities in the US
Historically, the egg packaging market has been dominated by polystyrene foam and PET. But now, more than 50% of consumers prefer moulded fibre, with the rest split between the three forms of plastic. The more consumers know about plastic pollution, the greater their preference for moulded fibre. So, egg producers and marketers have an opportunity to take a fresh look at their product ranges and meet changing consumer demand.
Interviews with two new members of the Hartmann management team show similarities and differences in the egg packaging market.
Hartmann CEO Torben Rosenkrantz-Theil outlines a common-sense response to the impact of single-use plastic packaging.
How the German Hornbrooker Hof transforms the egg carton into a pirate's treasure chest.