The result was a bright yellow label, evoking images of sunny days and creamy egg yolk. The label also showed a well-used leather suitcase and a cartoon graphic of the world ringed by well-known tourist destinations.
The scratch-off feature hid a number and customers with winning numbers would win a travel gift card.
Label Design, Packaging
Branding, Label Design, Outer Packaging
Packaging, Label design
Packaging, Label Design
Label Designs, Promotions