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DAVA Foods, Denmark

For DAVA Foods we designed their “10 skrabeæg” product and created a real eye-catcher for the supermarket shelves.

The result was a bright yellow label, evoking images of sunny days and creamy egg yolk. The label also showed a well-used leather suitcase and a cartoon graphic of the world ringed by well-known tourist destinations.

The scratch-off feature hid a number and customers with winning numbers would win a travel gift card.

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