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GlüXsei, Germany

We designed a new label for the egg brand GlüXsei from Germany. The brand offers free-range eggs from a mobile stable, packed in Hartmann's imagic®  for 6 and 10 eggs.  

The focus of the design was on the happiness of the hens. So, the illustration on the carton shows: a fairytale landscape with chickens enjoying an endless run. Bright and luminous colours further emphasise the brand's concept.

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