German egg producer Hof Kipp approached us to bring its free-range eggs from mobile henhouses to supermarket shelves. The eggs were previously sold in vending machines on the farm with a product sticker on the packaging. Hof Kipp wanted us to replace the sticker with an attention-grabbing label for POS.
We presented the customer with two concepts: a more classical approach and an illustrative version. However, both designs convey the same message: regionality and high quality.
Finally, Hof Kipp opted for the illustrated label together with our 1x10 imagic® to stand out on the shelves and attract consumers' attention.
Packaging, Label Design
Brand Design, POS Simulation, Label Design
Label Design, POS Simulation
Promotional Concept, Adverts
Branding, Label Design, Outer Packaging
Website, Packaging