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Hof Kipp, Germany

German egg producer Hof Kipp approached us to bring its free-range eggs from mobile henhouses to supermarket shelves. The eggs were previously sold in vending machines on the farm with a product sticker on the packaging. Hof Kipp wanted us to replace the sticker with an attention-grabbing label for POS.

We presented the customer with two concepts: a more classical approach and an illustrative version. However, both designs convey the same message: regionality and high quality.
Finally, Hof Kipp opted for the illustrated label together with our 1x10 imagic® to stand out on the shelves and attract consumers' attention.

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