It's goodbye to the Mini Poster Pack™...

Think better use of space, better egg protection, more efficient machinability. Think stunning sales appeal and smarter sustainability. 

Think packaging that pleases everyone in the production chain, everyone in sales – and the consumer too.

The new Plus Pack™ technology means your product will fly through the packing process much faster and more efficiently than before, whatever the machine type.

Think Stackability

Stronger packs, lower denesting height and eight denesters in the corners – so that more packs can be stacked higher, straighter and steadier – both on the pallet and on the packing machine.

Think Closability

With no front flap, the new Plus Pack™ closes much faster on the packing machine, which makes the packaging process more efficient than ever.

Flaps away! The new Plus Pack™, E3210, closes more easily without a flap and doesn't get out of shape.

Think Sustainability

Nearly 10 % lighter without the flap, the new 10-egg pack cuts CO₂ production and transport emissions.

It uses less raw material, meaning less waste and lower disposal fees for packers and egg marketers.

And since more units can be packed on the pallet, it needs less warehouse space.

* An example of a CO₂ footprint calculation shows a reduction of 8%
based on:

• Production unit:
  Hartmann plant in Hungary (based on the 2020 emission factor)
  
• Delivery distance: 1,000 km
  
• Delivery quantity: 10,000 pieces

E3210 printed: Plus 31.7% on the front side

Plus 5.9% on the top side

+/- 0% on the rear side

One product - one name

Until now, we’ve called directly printed cartons Plus Pack™, and labelled cartons Mini Poster Pack™.

Now they’re all just called Plus Pack™ – starting with 10-egg pack – because we like to keep things simple.

Just like its predecessor, the new Plus Pack™ is only available in the EMEA market.

Timing for the rollout in 2021

Initial roll-out of the 10-egg Plus Pack™ started in November, and now more than half of existing customer labels or direct prints have been converted to the new product. The transition will go on in a smooth and well-organised way.

It’s expected that this stage will be complete by the end of the first quarter 2021 and we’ll be starting conversion of the 6-egg and 12-egg packs in quarter 2. We'll keep you up to date.