Stjärnägg is a market-leading supplier of eggs in Sweden with a focus on sustainable, local production. The egg producer, which already has the market's widest range of eggs from outdoor chickens, recently expanded its free-range egg offer "Utehönsägg" with a further pack size. Now Hartmann's Mini Poster PackTM for 15 eggs allows Stjärnägg to attract consumers looking for larger egg packaging sizes.
The 15-pack was already available for its other egg brands like "Skåneägg", as well as for seasonal campaigns. As this has proven to be successful on the Swedish market, the decision was made to also expand the "Utehönsägg" range and add a bigger egg carton. The moulded fibre packaging is a practical choice for an authentic and traditional look. Furthermore, it offers plenty of space on the label for communication at the POS.
Already last year, when Stjärnägg's entire range went through a makeover, Hartmann’s egg packaging
were the perfect choice for the redesign of the different egg brands. The imagic2® egg cartons completed
the product range with a large, continuous smooth surface.
Click here to read more about Stjärnägg's redesigned market appearance.
Hartmann CEO Torben Rosenkrantz-Theil outlines a common-sense response to the impact of single-use plastic packaging.
How retailer REWE says "nein! zum Kükentöten" (no! to chick culling") on a new designed carton for their private label of barn eggs.
Major UK food retail chain climbs consumer ratings with pledge to ban plastic packaging.