We supported Swiss national egg brand "Das Schweizer Ei" with a new label design that matches the brand. Hartmann’s imagic® egg cartons are used to create uniform packaging for Swiss egg producers selling their products under the brand "Das Schweizer Ei".
The Hartmann-designed label uses the iconic colours of the Swiss flag combined with appetising images of egg dishes. It also includes the hashtag #DasEiKanns (“The egg can do it”) and a QR code for direct access to promotional videos. The focus is on origin, taste and versatility. The new and enticing design supports the brand to promote locally-produced eggs.