The real interest in the new company focuses on the machinery needed to make paper bags rather than the bags themselves. Five years after its incorporation, the company was exporting machinery to other countries in Europe, Africa and South America.
Today, our business is moulded fibre packaging for eggs and fruit, but that is not where we began. The following selection of milestones describes the journey of a company founded a century ago by three very innovative brothers.
In the course of 100 years, Hartmann has grown from a small supplier of machinery for making paper bags to an international supplier of moulded fibre packaging and a long line of retail and consumer marketing services.
From an early point in time, Hartmann was a leader in promoting sustainability in its packaging products as well as in its manufacturing and business processes.
However, innovation has always been the driving force with Hartmann, pioneering most of the attractive and protective egg carton designs we are used to seeing in supermarkets today. The innovative streak came from the creative mind and engineering skills of Carl Hartmann. Here are some examples of his projects that attained lesser importance than the ones that led to the Hartmann we know today.
• In 1918, he developed the Trio motorbike with an automatic gear shift. That really rocked!
• In 1931 he invented the milk carton. OK, perhaps not a carton, more like a paper bag.
• A year later he developed a system for automatic packaging of butter. Look, no sticky fingers!
• In 1948, he designed a machine to separate egg whites from yolks. Not used by proper cooks, though.
They do it with one hand!
These remarkable feats and our over one hundred years of history mean a lot to us. Nevertheless, the future we share with you means even more.
Brødrene Hartmann A/S (Hartmann Brothers) was founded by three brothers – Carl, Louis and Gunnar Hartmann. Based on their father’s paper bag machinery factory in Lyngby near Copenhagen, Denmark, this modest company was the start of a century of innovation. The packing machinery developed by Carl laid the foundation of what we know today as Hartmann technology. It also laid the foundation for the practical and sustainable packaging for sensitive products that remain the heart and soul of the company today.
Carl Hartmann, the inventor, innovator and engineer, was constantly playing with new ideas. His ability to see new opportunities before anyone else led to the sale of the HERMETON and SATONA businesses, replacing them with something completely new – the opportunity of being the first to produce moulded pulp packaging in Europe. The idea arose when Carl Hartmann met an American who was carrying a moulded fibre tray under his arm. He was looking for a European company that could make egg trays under licence. In 1937, production was initiated based on Carl’s patented much improved machinery.
In 1937, Hartmann moved to new and bigger locations in Lyngby.
After the end of World War 2, Hartmann established its first international subsidiary in England,
the Hartmann Fibre Company, in order to manufacture and sell egg packaging.
In 1965, the first egg packaging made from 100% waste paper was manufactured. After use, the packaging could be recycled to save raw materials, reduce carbon emissions, and mitigate the increasing problem of waste disposal. Our customers have been using moulded fibre packaging made from grey pulp from 100% waste paper since 1965.
Hartmann takes a major step toward internationalisation with the establishment of a new egg tray
production facility in Brazil – a joint venture between Hartmann, EAC (East Asiatic Company)
and IFU (Investment Fund for developing countries).
Production finally relocates from the Copenhagen area in the east of Denmark
to the town of Tønder in southern Jutland close to the German border.
The factory is the largest and most modern factory in Europe for
the production of egg trays and other moulded fibre products.
At the same time, an innovative after-pressed egg carton
with room for 10 eggs sees the light of day in Tønder.
Sustainability is about more than recyclable paper. In 1976, Hartmann is one of the first companies to install a biological water treatment plant as part of its commitment to health and the environment. The new water treatment plant spawns numerous sustainability initiatives in the following years.
It is decided to merge the Scandinavian Packaging Company with Brødrene Hartmann A/S with the latter serving as the corporate name.
Hartmann comes of age with a listing on the Copenhagen
Stock Exchange under ISIN DK0010256197.
Hartmann acquires a factory in Hungary.
Hartmann is awarded an ISO 9000 certification for its quality management system.
This is followed two years later by an ISO 14001 environmental management certification.
Hartmann is committed to ensure continuous compliance with international quality and
environment management standards. Today, all Hartmann production sites in Europe
are certified in accordance with the ISO quality management and environmental
Hartmann is the first to introduce labelled egg boxes. This is big news in the
egg industry, bringing a new opportunity to attract consumers at the point of sale.
The label is adhered to the top, front and rear side of the egg box, enabling egg
producers to brand their eggs and target consumers in an entirely new way.
Hartmann acquires factories in Koprivnica, Croatia, and in Netanya, Israel.
A new production plant is established in Brantford, Ontario (Canada).
The imagic® egg carton brings new Hartmann magic to the market with an unprecedented high shelf visibility. Striking colours, three different sizes and an emotional design with high-quality graphics make an immediate impression in supermarkets around the world.
Hartmann joins the United Nations Global Compact in the same year in the belief that a flourishing society and economy fundamentally require respect for human rights under the rule of law. In short, business cannot thrive in societies that fail. Hartmann is committed to integrating the Global Compact and its principles in its strategy, culture and daily business operations, and to annual reporting about its progress and advocating Global Compact initiatives.
Hartman signs the "Caring for Climate" agreement that endeavours to help prevent a climate
change crisis by mobilising a critical mass of business leaders to implement and recommend climate
change solutions and policies.
2012 brings even more magic from Hartmann with the introduction of the imagic2® egg carton. The innovative shape and smooth surface of this revolutionary egg carton, together with an innovative closing mechanism and even greater visual appeal, quickly become a favourite among egg producers marketing premium egg brands.
The same year sees Hartmann’s debut as a Forest Stewardship Council® (FSC®) certified company with a commitment to promoting responsible management of the world’s forests. As a recyclable resource, moulded fibre that originates from our forests is the key to sustainable egg packaging and is preferred over plastic packaging by seven out of ten people.
Hartmann is the first egg packaging company to offer carbon-neutral egg cartons. Carbon management is about balancing, reducing and offsetting of carbon emissions generated by companies, their products and their services. Hartmann partners with ClimatePartner® to develop and implement a climate protection strategy that goes hand-in-hand with its company objectives.
Hartmann is named National Champion in the prestigious European Business Awards category "Environmental and Corporate Sustainability".
The award is given for excellence, best practice and innovation in responsible use of resources and FSC® certification, climate strategy with carbon dioxide targets and energy reductions, carbon-neutral products for customers, a social responsibility initiative and safety.
Hartmann acquires Sanovo Greenpack with four factories in Argentina and Brazil. The leader in the moulded fibre packaging sector in Brazil and Argentina, Sanovo Greenpack offers best in class, high quality moulded fibre egg packaging with a wide choice of cartons and trays. The company also offers a wide range of best-in-class, coloured fruit trays for apples, melons and other fruits.
In 2016, construction of two new factories was completed – one in Argentina and the other in Brazil.
What you’ve just read is history. We look forward to an even
brighter and more innovative future together with you.