Columbus Frischei launches Brown Eggs with Hartmann’s Plus View

Brown eggs are rare in the market and Columbus Frischei is bringing them back. The German egg producer is introducing a new line of brown eggs under its private label to meet the growing demand for natural and premium products. To support this, Hartmann’s design team created a label that highlights the product’s authenticity and our latest packaging innovation – Plus View.

The scarcity of brown eggs in the market can be attributed to several factors. Brown eggs are typically laid by larger chicken breeds, which require more feed and resources compared to breeds that lay white eggs, like the White Leghorn. This makes brown egg production more costly. Additionally, brown-egg-laying hens often produce fewer eggs, further increasing production costs. These factors have led many producers to favor white eggs, which are more economical to produce and distribute.

To showcase Columbus Frischei’s brown eggs, Hartmann’s design team created a label that emphasizes the product’s natural and premium qualities. The label features earthy tones and rustic typography to resonate with consumers looking for authentic and wholesome products.

This label is applied to our innovative Plus View packaging, which offers several advantages:

·       Enhanced Visibility: The packaging includes a transparent window on the front and on the top side, allowing consumers to see the brown eggs inside, reinforcing the product’s authenticity.

·       Sustainable Materials: Plus View is made from renewable and recyclable materials, aligning with environmentally conscious consumer values and is going to replace plastic egg packagings all over Europe

·       Robust Protection: Despite its eco-friendly composition, the packaging provides excellent protection, ensuring the eggs reach consumers in perfect condition.

By combining thoughtful design with innovative packaging, Columbus Frischei and Hartmann are delivering a product that meets consumer expectations for quality, transparency, and sustainability.

About Columbus Frischei

Columbus Frischei is a family-owned company based in Schöppingen, in the North of Germany, specializing in the production and distribution of high-quality eggs. With a commitment to animal welfare, sustainability, and product excellence, Columbus Frischei has established itself as a trusted name in the egg industry. The company continually innovates to meet the evolving needs of consumers, offering products that combine tradition with modern quality standards.