Coop Naturafarm

A private retailer brand that ensures great animal welfare

Coop Naturafarm laying hens live classic free-range lives – as close to a hen’s natural life as it’s possible to make it. And standards are strict, even down to the food – the hens eat nothing but their natural foraging diet supplemented by certified, GMO-free and origin-assured food.

Which means customers can be sure that every Naturafarm egg they buy was laid by a happy hen – and by checking the laying date and the origin code printed on the egg, they can trace it right back to the original producer.

And Hartmann supplies the suitable egg cartons, which stand out excellently from the other packaging on the supermarket shelf due to their blue color.

The well-stocked Coop egg shelf shows the variety of egg packaging from Hartmann.

Why Hartmann was the natural packaging choice

The packaging and wholesaling is handled by the leading Swiss egg-trading company Ei AG. To maximise egg protection, sustainability, and marketing impact, they chose Hartmann’s FSC-certified, moulded-fibre Plus Pack™ range (which gave them 10, 6 and 4-egg size options) – and the imagic^2® carton was ideal for the XL eggs.

"We use Hartmann cartons for all four Naturafarm packaging sizes because of their exceptional quality, sustainability and a peel-off label. Its a really useful feature, because it can carry loads extra information on the reverse. And this gives us lots of free space to talk about animal welfare. So we can be totally transparent with the customer – nothing is hidden", says Karin Knecht-Bühler, Head of Sales and Logistics at Ei AG. "What’s more, the wide range of sizes and colours gives Coop a huge variety of options for creating product ranges."

The label, printed on both sides, can be easily peeled off the packaging ...

... and uses the reverse side for further marketing communication - even in 2 different languages.

About Coop

Coop naturafarm is part of the renowned, 150 year-old Swiss Coop Group – a company which owns over 2,300 supermarkets as well as wholesale and production companies, and is committed to supporting sustainability, cultural and sports in multiple areas. Naturafarm products are subject to stringent controls, largely co-developed with the Swiss Animal Protection organisation, STS. They’re subject to regular inspections by independent bodies – including unannounced inspections by Swiss Animal Protection.

About Ei AG

Ei AG is a leading Swiss egg-trading company with a very happy 25-year business relationship with Hartmann. They stock organic free-range and barn eggs from farms with especially animal-friendly husbandry systems. They offer expert support to their customers, who rely on their perceptive assessments of the market to make informed long-term decisions.

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