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A partnership united in one Hartmann package


German Hartmann customer Löwendorf Geflügelhof teams up with the ice hockey team Eisbären Berlin

The German Hartmann customer Löwendorf Geflügelhof and the world famous ice hockey team Eisbären Berlin are teaming up to unite their power in a promotion campaign, in an unprecedented way, creating a win-win-win situation for themselves and Hartmann Packaging.

Löwendorfer Geflügelhof & Eisbären Berlin – a match made in Heaven

The original idea came from Operations and Sales Manager Uwe Engelmann. It was first mooted in January 2020, but the Covid pandemic forced them to put their plans on ice, for a couple of years. But from September 2023, they restarted their idea. A partner licence agreement was drawn up (initially for 12 months) and now Ei(s)bären 10-egg boxes are available in selected stores - with two more top-secret products already in the pipeline. For all non-German speakers: here is a funny play on words. Ei means egg in German and the polar bears have thus become the egg bears Ei(s)bären.

How does the promo work?

Once you’ve bought a box of the 10 Ei(s)bären, you can peel off the label to reveal a QR code underneath.

When you scan this QR code with your smartphone, it opens on a promo page on the Eisbären Berlin website, which will give you a 10% discount off their merchandise — redeemable in the online shop, in the team store, or directly in the stadium.

This offer comes courtesy of the exciting partnership between Löwendorfer Geflügelhof and Eisbären Berlin, and the eggs are only available regionally at Kaufland in Berlin, in the surrounding areas of Dallgow-Döberitz, at NETTO Supermarket in Eiche and EDEKA Berlin-Brandenburg. However, discussions continue with other retailers with a view to rolling out into more shopping centres.

The label can be easily peeled off the packaging

The reverse side can be used for marketing communication

Uwe Engelmann, Operations and sales manager




"Everything in this partnership just fits nicely sport, product and regional partnership do fit into one perfect package. Sport, because it’s all about health and fitness, the egg because it is a superfood and the best source of protein, and of course, there’s the regional connection to Berlin/Brandenburg, because the eggs are all produced in Brandenburg."


…and it’s already a big hit with Eisbären Berlin fans!

The first eggs were delivered on 24 October 2023 and initial figures show that the partnership has been a resounding success.

Right after the launch, Uwe Engelmann and his team were inundated with emails asking when they could buy the Ei(s)bäre eggs, and the positive feedback continues to this day with lots of interest in where and when more products will be available. And there have been enquiries from Eisbären Berlin fans as far afield as Düsseldorf, Cologne and Munich.

It’s a match made in Heaven for everyone involved. The Eisbären are superstars of the sport – winners of the inaugural European Trophy and holders of a record number of German Ice Hockey League titles – and their home matches are the most popular ice hockey games in Europe. For their part, Löwendorf Geflügelhof supplies unbeatable eggs and of course, Hartmann imagic²® packaging makes sure there are no losses.

About Löwendorfer Geflügelhof

Löwendorfer Geflügelhof is a down-to-earth, nature-loving company steeped in tradition. Founded in 1932, Löwendorfer Geflügelhof was a family business run by the 3rd generation for over 90 years, until the end of 2022. Their range includes eggs from all types of farming as well as speciality (e,g. coloured) eggs and egg products for restaurants, bakeries and other bulk consumers.

More than 40 employees sort between 350,000 and 450,000 eggs per day to feed their extensive product range. Their daily quality control endeavours are the essence of their corporate culture, and they  work consistently and sustainably to deliver the freshest, highest quality eggs to the supermarket.

About Eisbären Berlin

The Eisbären Berlin are a Berlin-based professional ice hockey club, and have been playing in the German Ice Hockey League since their foundation in 1994. They play in dark blue, red and white and their home stadium is the Mercedes-Benz Arena in Berlin.

Having won nine German championships between 2005 and 2022, Eisbären Berlin are the record champions of the DEL since it first began in 1994. They also won the inaugural European Trophy competition  in 2010.

06 November 2023
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