Hartmann customer 't Munckenei is launching a brand that’s set to become a byword for Belgian organic eggs – Bio-Bel. As agricultural entrepreneurs, 't Munckenei aims to be a trendsetter and a pioneer in the world of eggs. They’ve always believed in the importance of a short, healthy chain to bring consumers local and sustainable products.
How short? Well, on average, a hen lays eggs on 310 days of the year - and for twenty years, 't Munckenei has managed to get them all onto the shelves the very next day. Stefaan Verhelle, his wife Hermine Steenhuyse and their loyal team are up and at work every day to get the eggs rolling while most of their consumers are still fast asleep. Sorting and packaging is done onsite at 't Munckenei, guaranteeing quality and speed – and with their own trucks operating a highly reliable distribution network, they live up to their 'day fresh' label every single day. Moreover - with quality labels and certificates for every partner in the chain - every one of those eggs is totally traceable.
Centralised and with minimal external intermediaries, 't Munckenei is a customer-oriented and animal-friendly family business, dedicated to getting delicious, day-fresh eggs to their customers for a decade and a half. ‘t Munckenei would work with passionated egg suppliers, the best way to deliver quality.
Bio-bel continues to demonstrate that organic, sustainable, healthy (and above all 100% Belgian) eggs are not only supremely tasty, but can be packaged securely, attractively and sustainably. For Hartmann’s Creative team, this was a fresh challenge which they eagerly rose to– a chance to showcase their skills as creators of great egg brands. Together with our Belgian agency “Cnudde Packaging”, Hartmann developed a brand new packaging design with a clean, minimalist style that will really stand out on the supermarket shelves. The most natural styling for a natural product.
“As a key visual we created this flower made of eggs to be a prominent symbol on the packs. It not only emphasises the sustainable aspect of the eggs, but also creates a high recognition value at the point of sale.”
-Susanne Klein, Senior Creative Art Manager Hartmann
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