Prego Signora! Italian egg consumers ask and Hartmann helps La Masera deliver.

The movement was founded in France in 2016, with the aim of putting consumers back at the centre and empowering them to play an active role in the food chain. The organisation surveys consumers about their preference on such things as product origin, packaging and price in order to prioritise what matters most to them.

To this end, they spoke to 2,350 Italian consumers, who collectively demanded eggs of 100% Italian origin, from organic free-range chickens, along with the protection of male chicks and fair remuneration for farmers.

The consumers asked, we delivered.

The participants in the Italian survey were also asked about their preferences for packaging material – and more than 80% stipulated that it should be sustainable. Not only in terms of the materials used, but also that the production process should be carbon neutral.

And of course, that’s exactly what Hartmann does. So we were pleased to offer La Masera our environmentally friendly egg packaging made from 100% recyclable, renewable and biodegradable moulded fibre. It's also completely carbon neutral – which means all the emissions created in the production process are offset with projects by ClimatePartner.

Branded for the Italian market, the eggs from “Chi è il padrone?! La marca del consumatore“ are sold in our imagic^2® for 6 eggs, through Carrefour supermarkets.