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Vision 365: the IEC's plan to make egg nutrition popular again

As most of us know, the humble egg is a nutritional and economic miracle. Families, villages, and even entire companies have been nourished by Nature’s little marvel. Healthy, wholesome and sustainable, it contains most of the vitamins, minerals, and antioxidants the body needs, and is widely recognized for its role in healthy balanced diets. And being so affordable makes the egg unbeatable – it has the power to reach corners of the world that other forms of sustenance simply can’t.

But its reputation has recently been under threat from campaigns by powerful and well-funded activists. The agenda of multinational food companies, NGOs, food start-ups and individual ideoligists has built up a strong anti-livestock narrative in international organisations and consumer groups. The picture they paint across mainstream and social media is far from the truth.

So the International Egg Commission (IEC) has decided they can’t be allowed to get away with it - and they recently announced their new initiative - Vision 365 - to put the record straight.

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It’s a 10-year plan that aims to tell the world about the bountiful gifts we enjoy from this perfect little nutrition bomb – and double worldwide consumption by 2032.

By telling the true story on a global scale, they hope to boost this valuable industry and establish a greater shared future. This will create jobs and opportunities for entrepreneurs in all parts of the world – but in particular the impoverished nations where eggs provide essential nutrients to the growing population.

The incredible egg

Egg production is one of the world’s most environmentally-friendly forms of agricultural production. Hens convert feed into protein very efficiently and need comparatively little land to do so. However, as an industry, IEC is always striving for continuous improvement, and has committed to supporting the UN Sustainable Development Goals (SDG’s).

To encourage support for project, IEC released this video to demonstrate the power of the egg as an affordable, nutritious, and low-impact food source:

“Vision 365 is an unmissable opportunity for all members of the egg industry and associated organisations to unite and show the world how incredible the egg really is.”

Suresh Chitturi
Chairman
IEC

A big egg role: Hartmann’s important part in the egg industry

 


Having been at the forefront of packaging design for decades and building a reputation for packaging products that are sturdy, robust and sustainable, Hartmann’s contribution to the egg industry is set to become increasingly important.

Egg farmers and packers around the world rely on Hartmann packaging, which is available in a variety of types, sizes and colors. However, our egg marketing expertise is equally beneficial to the industry. Egg producers around the world depend on Hartmann to create strong, creative brand ideas that will attract consumers at the POS and optimise sales.

Going forward, Hartmann’s knowledge and experience will therefore prove invaluable to the industry and support the IEC’s initiative.

About IEC

Established in 1964, the International Egg Commission is a membership organisation dedicated to the global egg industry. They support sound business decision-making and development of the industry through important insights into the latest developments in production, nutrition and marketing.

07 April 2022
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