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Columbus Frischei, Germany

Aldi is really going for growth by adopting our Creative Team’s idea to add cress seeds to their organic “GUT BIO” egg cartons.

Egg and cress is one of the world’s great food combinations – but the best thing is, you can grow it in the empty egg carton! So the team came up with the ingenious idea of tucking a small envelope of cress seeds into our imagic²® 6-pack.  And to further add to the on-shelf eggs-appeal, we also added a simple recipes for an "Egg and Cress Salad Spread".
The super-attractive new product concept is sold in selected ALDI stores across the North of Germany.

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