We designed an outstanding label for the new organic egg brand of Earl de la Belle Etoile from France. The whole concept was based on a pencil sketch by the egg producer.
The customer wanted the label design to stress the quality of its product, the brand name and the origin of the eggs. And we did just that by staying as close as possible to the illustration: a happy hen under a clear night sky representing the idyllic life on the farm, a shooting star symbolising the brand name (belle etoile= beautiful star) and a map showing the region where the eggs are produced.
To round off the project and make the launch successful, they chose our imagic2® for 6 eggs.
Branding, Label Design, Outer Packaging
Website Relaunch, Packaging
Packaging, Label Design
Label Designs, Promotions
Packaging, Label design