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Owi-Ei, Germany

For the launch of their new product "FamilyPack", we designed an appealing label for Owi-Ei, an association of German egg producers. This special product with 18-eggs is targeted to attract bigger shoppers and to appeal to families.

Our design conveys an idyllic family feeling and shows a mother baking with her daughter. Accompanied by the dominant placement of the product name and the number 18, framed by an orange heart.

The customer chose our Plus Pack™ 18-egg carton - a traditional packaging with ample space for eye-catching images and easy-to-read text. And that's exactly what we needed to convey the special features of the FamilyPack.

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