For the launch of their new product "FamilyPack", we designed an appealing label for Owi-Ei, an association of German egg producers. This special product with 18-eggs is targeted to attract bigger shoppers and to appeal to families.
Our design conveys an idyllic family feeling and shows a mother baking with her daughter. Accompanied by the dominant placement of the product name and the number 18, framed by an orange heart.
The customer chose our Plus Pack™ 18-egg carton - a traditional packaging with ample space for eye-catching images and easy-to-read text. And that's exactly what we needed to convey the special features of the FamilyPack.
Packaging, Label Design
Website, Packaging
Packaging, Label Design
Packaging, Label Design
Packaging, Label Design
Packaging, Label Design